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SEO Google Adwords Advertising Campaign

Euro-Pacific Digital Media is a certified Google Partner. Talk to us about how we can partner with you to help grow your business and drive more sales to your business with Google Ads and Microsoft Bing Ads. New customer accounts may be eligible for up to a $150 advertising credit applied to your account.

 

SE OptimizationBasic SEO Packages

Basic account setup

Add Google and Bing search maps, register site with search engines, verify that site is searchable and check there are no speed issues or image loading issues, and test mobility. Check on all basic SEO best practices and optimize your site.

Organic SEO with keywords

Includes the above basic package plus a review of titles and keywords. Analyze and research keywords for site, add new keywords as necessary. Check and identify content, categories, internal links, external links, URL titles, description, focus keyword, primary keyword phrase, long tail keywords and image tags. Update existing business directory/maps local pages on Google/Bing – client must supply passwords.

Additional Services

  • Setup Places page/maps on Google and Bing. (must have physical address and phone)
  • Add SEO to Facebook page
  • SEO services include monitoring for the first month. To continue monitoring and updating as needed on a per month basis.

Paid Google or Bing  Search Campaign

  • CPC and CPA ad campaigns
  • Website product conversions with tracking
  • Generate telephone call traffic
  • Contact form conversions with tracking
  • Ad tracking with unique tracking ID
  • Drive foot traffic to your local stores
  • Custom Youtube video ad campaigns

Creating a custom ad campaign based on different products, services, location, or audience, can help to target your advertising dollar to get the best return on the overall spend. People turn to Google Search for inspiration, to explore interests, and find the things they care about. For your ad to show up and be useful in moments when they need help, it’s important to understand what matters most to the person searching.

Consumers increasingly expect ad experiences to be useful, personal, and frictionless. That requires knowing who your audience is and understanding what they want and what they’re passionate about.

Google affinity audiences helps you raise awareness and drive consideration among people who have a strong interest in your products. For instance, let’s say you sell camping gear. To reach avid campers, you can pair an affinity audience like “Outdoor Enthusiast” with generic camping keywords. By adding this additional audience layer, you can reach people who are not only searching for camping products, but are also passionate about the great outdoors.

Engage with viewers on YouTube, Gmail and Display around important life milestones, like graduating from university, moving homes, or getting married. By understanding when these moments are taking place, we can tailor your advertising to reach the right users with the right messages.

Euro-Pacific Office

Like other important milestones, life events are infrequent, and as a result may reach smaller audiences compared to affinities. However, since life events may correspond with many related purchasing decisions, they’re often larger than in-market categories which correspond with a single purchasing decision. For example, someone who’s about to move will likely buy new furniture, moving services, mortgages, and other moving-related items during the months of their move.

Whether you want to grow your sales or build your brand, it’s important to not only know who your audience is, but also where they are on their path to purchase. In-market audiences are a great way to reach consumers who are actively researching or comparing products and services. With the holiday season right around the corner, new seasonal event segments for in-market audiences on Search and YouTube are ideal for reaching people with timely offers. For example, Toyota used the Black Friday and Christmas segments to focus on shoppers actively looking for their next car. By using these segments the brand saw a 67% increase in conversion rate and a 34% reduction in cost per conversion.

Talk to us about how we can partner with you to help grow your business and drive more sales to your business.

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