Google Analytics 4 is replacing Universal Analytics, GA4 is the next-generation measurement solution from Google, and it is replacing Google Universal Analytics (Google UA) next year. On July 1, 2023, the Google Universal Analytics properties will stop processing new hits. What does this mean - your analytics will no longer be tracking your website analytics in the UA analytics. But don't panic, you have over a year to move to the updated Google Analytics 4. You can run both in parallel and see...
Read More
Read More